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Business Scams
Federal Trade Commission Names Its Dirty Dozen:
12 Scams Most Likely to Arrive Via Bulk Email
Email
boxes are filling up with more offers for business opportunities than
any other kind of unsolicited commercial email. That's a problem,
according to the Federal Trade Commission, because many of these offers
are scams.
In
response to requests from consumers, the FTC asked email users to
forward their unsolicited commercial email to the agency for an inside
look at the bulk email business. FTC staff found that more often than
not, bulk email offers appeared to be fraudulent, and if pursued, could
have ripped-off unsuspecting consumers to the tune of billions of
dollars.
The FTC has identified the 12 scams that are most likely to arrive in consumers' email boxes.
The "dirty dozen" are:
1. Business opportunities
These
business opportunities make it sound easy to start a business that will
bring lots of income without much work or cash outlay. The
solicitations trumpet unbelievable earnings claims of $140 a day,
$1,000 a day, or more, and claim that the business doesn't involve
selling, meetings, or personal contact with others, or that someone
else will do all the work. Many business opportunity solicitations
claim to offer a way to make money in an Internet-related business.
Short on details but long on promises, these messages usually offer a
telephone number to call for more information. In many cases, you'll be
told to leave your name and telephone number so that a salesperson can
call you back with the sales pitch.
The scam: Many of these are illegal pyramid schemes masquerading as legitimate opportunities to earn money.
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2. Bulk email
Bulk
email solicitations offer to sell you lists of email addresses, by the
millions, to which you can send your own bulk solicitations. Some offer
software that automates the sending of email messages to thousands or
millions of recipients. Others offer the service of sending bulk email
solicitations on your behalf. Some of these offers say, or imply, that
you can make a lot of money using this marketing method.
The
problem: Sending bulk email violates the terms of service of most
Internet service providers. If you use one of the automated email
programs, your ISP may shut you down. In addition, inserting a false
return address into your solicitations, as some of the automated
programs allow you to do, may land you in legal hot water with the
owner of the address's domain name. Several states have laws regulating
the sending of unsolicited commercial email, which you may unwittingly
violate by sending bulk email. Few legitimate businesses, if any,
engage in bulk email marketing for fear of offending potential
customers.
3. Chain letters
You're
asked to send a small amount of money ($5 to $20) to each of four or
five names on a list, replace one of the names on the list with your
own, and then forward the revised message via bulk email. The letter
may claim that the scheme is legal, that it's been reviewed or approved
by the government; or it may refer to sections of U.S. law that
legitimize the scheme. Don't believe it.
The
scam: Chain letters-traditional or high-tech-are almost always illegal,
and nearly all of the people who participate in them lose their money.
The fact that a "product" such as a report on how to make money fast, a
mailing list, or a recipe may be changing hands in the transaction does
not change the legality of these schemes.
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4. Work-at-home schemes
Envelope-stuffing
solicitations promise steady income for minimal labor-for example,
you'll earn $2 each time you fold a brochure and seal it in an
envelope. Craft assembly work schemes often require an investment of
hundreds of dollars in equipment or supplies, and many hours of your
time producing goods for a company that has promised to buy them.
The
scam: You'll pay a small fee to get started in the envelope-stuffing
business. Then, you'll learn that the email sender never had real
employment to offer. Instead, you'll get instructions on how to send
the same envelope-stuffing ad in your own bulk emailings. If you earn
any money, it will be from others who fall for the scheme you're
perpetuating. And after spending the money and putting in the time on
the craft assembly work, you are likely to find promoters who refuse to
pay you, claiming that your work isn't up to their "quality standards."
5. Health and diet scams
Pills
that let you lose weight without exercising or changing your diet,
herbal formulas that liquefy your fat cells so that they are absorbed
by your body, and cures for impotence and hair loss are among the scams
flooding email boxes.
The
scam: These gimmicks don't work. The fact is that successful weight
loss requires a reduction in calories and an increase in physical
activity. Beware of case histories from "cured" consumers claiming
amazing results; testimonials from "famous" medical experts you've
never heard of; claims that the product is available from only one
source or for a limited time; and ads that use phrases like "scientific
breakthrough," "miraculous cure," "exclusive product," "secret
formula," and "ancient ingredient."
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6. Effortless income
The
trendiest get-rich-quick schemes offer unlimited profits exchanging
money on world currency markets; newsletters describing a variety of
easy-money opportunities; the perfect sales letter; and the secret to
making $4,000 in one day.
The
scam: If these systems worked, wouldn't everyone be using them? The
thought of easy money may be appealing, but success generally requires
hard work.
7. Free goods
Some
email messages offer valuable goods-for example, computers, other
electronic items, and long-distance phone cards-for free. You're asked
to pay a fee to join a club, then told that to earn the offered goods,
you have to bring in a certain number of participants. You're paying
for the right to earn income by recruiting other participants, but your
payoff is in goods, not money.
The
scam: Most of these messages are covering up pyramid schemes,
operations that inevitably collapse. Almost all of the payoff goes to
the promoters and little or none to consumers who pay to participate.
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8. Investment opportunities
Investment
schemes promise outrageously high rates of return with no risk. One
version seeks investors to help form an offshore bank. Others are vague
about the nature of the investment, stressing the rates of return. Many
are Ponzi schemes, in which early investors are paid off with money
contributed by later investors. This makes the early investors believe
that the system actually works, and encourages them to invest even more.
Promoters
of fraudulent investments often operate a particular scam for a short
time, quickly spend the money they take in, then close down before they
can be detected. Often, they reopen under another name, selling another
investment scam. In their sales pitch, they'll say that they have
high-level financial connections; that they're privy to inside
information; that they'll guarantee the investment; or that they'll buy
back the investment after a certain time. To close the deal, they often
serve up phony statistics, misrepresent the significance of a current
event, or stress the unique quality of their offering-anything to deter
you from verifying their story.
The
scam: Ponzi schemes eventually collapse because there isn't enough
money coming in to continue simulating earnings. Other schemes are a
good investment for the promoters, but no for participants.
9. Cable descrambler kits
For
a small sum of money, you can buy a kit to assemble a cable descrambler
that supposedly allows you to receive cable television transmissions
without paying any subscription fee.
The
scam: The device that you build probably won't work. Most of the cable
TV systems in the U.S. use technology that these devices can't crack.
What's more, even if it worked, stealing service from a cable
television company is illegal.
10. Guaranteed loans or credit, on easy terms
Some
email messages offer home-equity loans that don't require equity in
your home, as well as solicitations for guaranteed, unsecured credit
cards, regardless of your credit history. Usually, these are said to be
offered by offshore banks. Sometimes they are combined with pyramid
schemes, which offer you an opportunity to make money by attracting new
participants to the scheme.
The
scam: The home equity loans turn out to be useless lists of lenders
who will turn you down if you don't meet their qualifications. The
promised credit cards never come through, and the pyramid money-making
schemes always collapse.
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11. Credit repair
Credit
repair scams offer to erase accurate negative information from your
credit file so you can qualify for a credit card, auto loan, home
mortgage, or a job.
The
scam: The scam artists who promote these services can't deliver. Only
time, a deliberate effort, and a personal debt repayment plan will
improve your credit. The companies that advertise credit repair
services appeal to consumers with poor credit histories. Not only can't
they provide you with a clean credit record, but they also may be
encouraging you to violate federal law. If you follow their advice by
lying on a loan or credit application, misrepresenting your Social
Security number, or getting an Employer Identification Number from the
Internal Revenue Service under false pretenses, you will be committing
fraud.
12. Vacation prize promotions
Electronic
certificates congratulating you on "winning" a fabulous vacation for a
very attractive price are among the scams arriving in your email. Some
say you have been "specially selected" for this opportunity.
The
scam: Most unsolicited commercial email goes to thousands or millions
of recipients at a time. Often, the cruise ship you're booked on may
look more like a tug boat. The hotel accommodations likely are shabby,
and you may be required to pay more for an upgrade. Scheduling the
vacation at the time you want it also may require an additional fee.
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