Advertising Strategies   Why throw money at advertising when some of the best marketing is free?

Marketing Research    To be successful, a small business must know its market. This section provides an overview of what market research is and how it's done. It introduces inexpensive techniques that small business owner-managers can apply to gather facts about their customers and the people they'd like to have for customers. 

Advertising on the Internet    Day in and day out, businesses are going online to advertise and sell their products and services. This section describes the information businesses should consider as they develop online ads to ensure that they comply with the law.

Internet Solutions    Search engine optimization is essential if you want to bring traffic to your site. There is no point in having a great site with fantastic design if nobody can find it!  Your search advertising (keywords)  campaign's effectiveness depends to a large degree on how effectively you plan, create and maintain it.

Here are some tips for getting the most out of your campaign:

Business Directory Scam   The Federal Trade Commission (FTC) warns business against  con artists they say trick businesses, churches, and fraternal and charitable organizations into losing millions of dollars a year to bogus firms that mislead them into paying for unordered and unwanted directory listings.

FTC Guide Concening Use Of The Word ``FREE''  The offer of ``free'' merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise or service with the purchase of some other article or service has often been found to be a useful and valuable marketing tool.

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