Natural Paint

Auro

Since 1983, Auro acts as the pioneer of the natural paint branch and has been successfully expanding its market presence since then. Certified products, developed by specialized technicians, meet highest technical standards for all fields of application, e.g. construction, renovation, care and maintenance.

Auro guarantees well-engineered high-quality products, based on consistently ecological and clean raw materials. This is confirmed by test results published in Germany’s most renowned consumer magazines, one example being the “test winner” result for Auro’s Woodstain No. 160 (test May 2006).

In order to secure the highest possible product transparency for our customers, the products are self-produced in Auro’s factory locations in Germany, Switzerland and Austria. Consumers and professional painters in Europe, as well as in Asia and the USA, highly appreciate Auro’s pollutant-free quality products.

How the natural paint producer AURO helps preserving the biological diversity 

The most important base substance of modern chemistry and its omni-present products is the non-renewable raw material petroleum. However, the future of chemistry will have to be different: In the long run, the chemical sector, just like energy providers, will have to rely on a variety of resources. The substantial raw materials for a future chemistry are available in our biosphere in an enormous richness of species: the plants. AURO has been applying advanced raw material principles for 25 years already. Here, the active protection of the biological diversity is regarded as part of the corporate philosophy. Natural raw materials are the base for AURO’s paints, cleaners and care products of superior quality.

Plants offer an immeasurable variety of base materials for the production of completely bio-degradable paints. “Each single plant constitutes an efficient chemical factory with production processes that do not leave any waste,” says Hermann Fischer, CEO of AURO AG. “Thus a plant can, for instance, produce relevant amounts of cellulose in its stem, pigment in its leaves, wax on the leave’s surface, fat and protein in its fruit as well as scents and resins in its bloom.” Plant chemistry knows thousands of plant species that are the basis for the production of hundreds of thousands of different materials whose climatic, geological and genetic configuration perfectly adapts to the world region they grow in. A future chemistry will be dependent on an intact, rich biological diversity. Any species extinction, be it animal or plant, threatens the future prospects for a balanced plant chemistry.

With the consistent use of raw materials based exclusively on plants and minerals for the production of diverse products for building and living, AURO already observes this advanced principle.

True to the motto, „nature does not need us – but we need nature,“ AURO’s use of renewable raw materials is a step towards a sustainable, future-oriented chemistry. Whereas renewable energy is produced by direct transformation of solar energy, chemistry has to depend on substantial substrates from plants. These sources can only remain accessible with an intact diversity of species. Since 2006, the company shows a balanced CO2 record and thus does not contribute with their products, manufacturing or other activities to the environmental burden caused by the climate-damaging carbon dioxide.

AURO shows that profitability and sustainable production can be successfully combined to preserve the biological diversity.

Plant materials are accumulated solar energy and, in a perfectly closed material cycle, neutralise CO2 that would otherwise damage the climate. The consistent use of renewable raw materials has thus made AURO a pioneer of active climate protection for decades. Vegetable raw materials are per se climate neutral because, over their complete life cycle, they bind exactly the sum of CO2 that is set free during their biological degradation. 

Now AURO AG have rounded off their company concept that has been distinguished many times before: As first paint producer worldwide AURO was certified as "carbon neutral company" by the prestigious Climate Neutral Group (CNG). Unlike similar certificates the CNG method registers all CO2 relevant activities of a company.

Now the part of CO2 emission that is inevitably caused by production energy, business trips or the energy used on the AURO staff’s way to work has been calculated and compensated for in a neutral and objective procedure. The complete company now has a perfectly balanced CO2 record and does not contribute to the carbon dioxide load damaging the climate.

Scientists have been warning for a long time: The climate changes that have taken place over the last two hundred years have diverse effects on nature. The rise of the average European temperature since 1861, for instance, amounts to 0,95 °C which is the strongest rise in the northern hemisphere in 1000 years. 

The consequences are dramatic: Glaciers are melting and periods of extreme heat and drought will become more frequent. It is expected that all parts of the world will be affected.

This development is caused by man-made interferences with the natural greenhouse effect. The continuing man-made emissions of additional greenhouse gas unbalance the natural warming of the earth’s surface and thus disturb the complex global climate system.

Germany has assumed the obligation to save 21% of climate-damaging greenhouse gases (mostly CO2) until the period between 2008 and 2012, the basis being the level of 1990.  

AURO has been leading the way by using renewable raw materials and solar energy in its production. We have received many important certifications and prizes for our exemplary concept of sustainable and environment friendly raw material, product and company policies. Now we continue to set good examples by the neutralisation of operational CO2 rest effects.

AURO’s compensation balance will be used by the Climate Neutral Group to preserve tree populations and plant new trees. These strictly controlled measures contribute to the natural degradation of CO2 by means of photosynthesis.

All forests included in these projects are certified according to the FSC label that is supported by the World Wildlife Fund (WWF).

Natural Paint

Auro